We know that your role in athletics is demanding.

Have you ever wondered what you might ultimately be held responsible for that you don’t even know about?  The Athlete Viewpoint platform provides you with the ability to assess any situation and discover what you, your coaches and staff need to know.

Have you experienced any of the following?

  • Wondered whether an assistant coach was ready to be promoted when your head coach leaves?
  • Been asked to present information about your department to your trustees, president, or University leadership with little notice?
  • Wished for more concrete information to guide your end of year evaluations of a coach or staff member who didn’t perform at the level you need?
  • Had someone raise concerns about abusive, aggressive, suggestive or unusual behavior within your department?
  • Wished you could show a donor the difference their gift has made to your student-athletes?
  • Had an athlete’s parent call the President’s office because they aren’t happy about their son or daughter’s experience?

If so, then Athlete Viewpoint is for you.  From survey to results, we’ll help you feel confident to face the pressures of the job.

We work with NCAA Division I, II and III institutions, NAIA schools, Junior Colleges, athletic conferences and intercollegiate athletics professional organizations.
Athlete Viewpoint logo icon

See live data through our interactive,
web-based results dashboard.

Athlete Viewpoint questionnaire on a mobile device

Designed by Experts

This instrument was developed with trained professionals and industry veterans to provide the user with the highest quality instrument on the market.

Customized and Personalized

You control all questions asked on your institutionally branded survey.  Choose from over 500 questions in our library and create your own. 

Easy Administration

We use state-of-the-art technology to survey for you with the ability to follow up with non-respondents. College athletes get confidentiality and you get a higher response rate.


Hear directly from your college athletes to make decisions that account for their experiences and opinions.


Your information is only identifiable to you. We understand the competitive nature of college athletics and safeguard your results.

Secure and Confidential

Athlete Viewpoint data is protected by enterprise level security and privacy features that provide physical, operational, account, transit and application protection.

Trend Data

Examine internal and external trends over several years to see whether your teams and department are regressing, maintaining or progressing.

Benchmark Data

View information from other institutions in an anonymous way that can be sorted by sport, conference, gender and other meaningful but non-disclosing metrics.

Save Time

The Athlete Viewpoint team does virtually all of the work so you can focus on other priorities.


  • Athlete Viewpoint is the best choice if you are considering outsourcing data collection about the student-athlete experience. With decades of senior leadership experience in college athletics, their creativity, customization, and responsiveness are exceptional. The information we have gathered through their platform provides us with valuable insights into our entire department and saves us countless hours of staff time. In short, they deeply understand the challenges we face and we feel like they are trusted members of our team.

    Troy Dannen
    Ben Weiner Director of Athletics Chair, Tulane University
  • As one of the largest athletic departments in the country, gathering and organizing student-athlete feedback in a timely manner – while of significant importance – can be a challenge in terms of staff time and workload. Athlete Viewpoint has a team of highly responsive and accommodating problem-solvers who are true partners and collaborators in our success. Athlete Viewpoint took our student-athlete feedback process to an entirely different level with their ability to provide data analytics in a highly visual and easily understood way. Their customized approach is critically important in our regular evaluations with coaches and staff. We highly recommend Athlete Viewpoint to athletic departments serious about constantly improving the holistic experience of their student-athletes.

    Mollie Marcoux Samaan
    Ford Family Director of Athletics, Princeton University
  • Athlete Viewpoint was instrumental in providing candid feedback from our staff and coaches.   The information obtained provided a true gauge on the existing culture and has assisted in setting the four pillars of our athletic department moving forward: Recruit, Teach, Win and Graduate. I highly recommend Athlete Viewpoint to any athletic director stepping into a new department.

    Craig Pintens
    Director of Athletics, Loyola Marymount University
  • Mike Cross is a leader in the business of intercollegiate athletics and higher education that I lean on for guidance and strategy. To his core, his integrity, intellect and visionary leadership have been instrumental to me and my organizations over the years. Our industry is stronger due to people like Mike and his ability to help, inspire and guide others. I consider him a friend, a mentor, and a lifelong teammate in balancing the demands of our profession with our desire to provide the best experience for our student athletes.

    Rick Cole Jr.
    Director of Athletics, Hofstra University
  • Using the Athlete Viewpoint survey was a stroke of incredible timing. I received a letter from a parent upset over the lack of playing time and the inequities he perceived from the coach. My response was based mostly on the information gathered from your survey: communication with the coach, recruiting consistencies, integrity of the coach, etc. You have a great product that can help us as administrators support our coaches and help them improve.

    Pete Bothner
    Athletic Director, Nazareth College
  • Athlete Viewpoint has been a tremendous tool for assessing our student-athletes total experience at Utica College. Participation by our student-athletes has been outstanding as Athlete Viewpoint is customized with our college’s athletic branding and is easily accessed through smart phone, tablet or computer. I am looking forward to our continued relationship with Athlete Viewpoint and the ways it will help us better serve our student-athletes.”

    David S. Fontaine
    Director of Physical Education and Athletics, Utica College
  • I’ve incorporated the student-athlete feedback from the AV surveys into my head coach evaluations, and it’s really added another level of insight that we didn’t have previously, and has led to some good conversations with my staff.

    Hear more:

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    Matt Tanney
    Director of Athletics and Campus Wellness, Wabash College


What is Athlete Viewpoint?

Athlete Viewpoint is a survey tool and data analytics platform designed to help you directly understand the experience of every college athlete, and aid you in decision-making, strategic planning, and quality control for every aspect of your department.

What Makes Athlete Viewpoint unique?

Several things differentiate Athlete Viewpoint from all other platforms.

We were developed by AD’s for AD’s. We have lived your experience and tapped industry professionals who represent positions throughout intercollegiate athletics to create a tool that is contemporary and useful.

We crowdsource knowledge and data across our users so you can compare your program with other institutions, and easily identify your unique competitive advantages to bolster recruiting and retention on your campus.

Our campus partners benefit from the network effect. Rather than survey student-athletes in a silo, our users experience greater value by participating in a broader platform that provides greater depth of context for your work.

We provide you with meaningful data to share with institutional leadership and faculty, involved parents, media, donors and alumni.

With Athlete Viewpoint, you can measure and improve the effectiveness of coaches, staff and educational programming, ensuring that your resources and time are being well-spent.

Why do departments use Athlete Viewpoint?

Every institution has specific reasons for utilizing Athlete Viewpoint—improve recruiting, support enrollment management, enhance staff performance, manage risk, and demonstrate Title IX and gender equity compliance.

For some, it is to save staff time and outsource the knowledge required to facilitate a high-quality process. Others appreciate the institutional memory AV provides, especially if the person responsible for this activity in your department changes. Still, others are tired of scrambling for data and information – you need it when you need it and if the problem is already on your desk it’s too late to start collecting information.

How can quality survey results help me?

To get good answers, you have to ask good questions. Questions are professionally crafted to maximize the usefulness of your data and information.

My staff is overworked. Will this be extra work?

NO. Creating and administering your own survey takes valuable time that could be better used on other department needs that can’t be outsourced. With Athlete Viewpoint, you won’t have to figure out survey writing or computer programs, worry about survey administration, or perform time-consuming data analysis. We put the time in – including chasing your non-responders – so you and your staff can work on other initiatives.

What topics does your survey cover?

We can cover any topic you want because topics and questions are customized to your institutional interests. Typical areas include: Coaches, Support Staff, Team Dynamics, Attitudes and Values, Facilities, Operations, Social / Emotional Wellness, Athletic Department Culture and Support, Academic / Institutional Dynamics, and Demographic Issues. We have a growing database of over 500 questions and the flexibility to study any aspect of your department that you deem important.

It’s a challenge to get students to respond to surveys. How will this help?

It’s true: survey fatigue is real. We work with you to craft a distribution strategy that meets your specific institutional needs. Technology meets students where they are – on their mobile devices – which means that we average a 70% response rate across all our institutions. We also remind your non-responders to participate.

Is the survey mobile friendly?

Yes. 75% of college athletes access Athlete Viewpoint on their mobile device. This means students can respond anywhere at any time.

Will my data be safe?

Yes! We take personal and institutional confidentiality very seriously because we know that students and staff are leary of sharing information without an assurance of privacy. Your data is 100% confidential and will be anonymous when it is used in Athlete Viewpoint’s comparative analysis.

We use the best data security available to protect your information. And each campus also has the ability to control who on your staff can view results.

What’s it going to cost me?

Less than you think. We tier pricing to meet your needs and your budget. Contact us directly for a quote.