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Athlete Viewpoint and the Big Ten Conference Announce Partnership

Athlete Viewpoint, the industry leader in the collection and analysis of student-athlete experience data, is pleased to announce a partnership with the Big Ten Conference.

Athlete Viewpoint will be supporting the work of the Big Ten Advisory Commission, facilitating the collection of student-athlete feedback at all 14 member campuses to help ensure a quality educational and competitive experience for all student-athletes in the Big Ten.

“We are pleased to partner with the Big Ten to support their examination of the student-athlete experience,” said Jennifer Cross, Athlete Viewpoint Co-Founder. “The Big Ten’s intercollegiate athletics leadership position – both on and off the field – aligns perfectly with our mission of providing every student-athlete the opportunity for both a distinctive education and a championship experience. We look forward to providing new insights, strategy and data to support the conference’s goals of educational and competitive excellence.”

“We are excited to utilize Athlete Viewpoint’s customized solutions and platform to bring new depths of information to each member campus and the Conference office,” said Big Ten Deputy Commissioner and Chief Operating Officer Brad Traviolia. “They are an innovative and rapidly growing company that will help us stay focused on what matters most in college athletics: the student-athlete.”


About Athlete Viewpoint

Founded in 2016, Athlete Viewpoint ( is the leading solution for creating value out of the underutilized student-athlete survey process. Athlete Viewpoint’s customized platform gives student-athletes a confidential voice about their experience, and provides athletic administrators data exactly the way need it – comprehensive, fast and easily understood. Co-founders Jennifer Cross and Michael Cross work with an advisory board comprised of athletics directors, institutional research experts, faculty and a licensed counseling psychologist to provide actionable analytics that support the student-athlete experience, department quality control, coach and staff mentoring, risk management mitigation and strategic planning.


About the Big Ten Conference

The Big Ten Conference is an association of world-class universities whose member institutions share a common mission of research, graduate, professional and undergraduate teaching and public service. Founded in 1896, the Big Ten has sustained a comprehensive set of shared practices and policies that enforce the priority of academics in the lives of students competing in intercollegiate athletics and emphasize the values of integrity, fairness and competitiveness. The broad-based programs of the 14 Big Ten institutions will provide over $200 million in direct financial support to more than 9,500 students for more than 11,000 participation opportunities on 350 teams in 42 different sports. The Big Ten sponsors 28 official conference sports, 14 for men and 14 for women, including the addition of men’s ice hockey and men’s and women’s lacrosse since 2013. For more information, visit


About the Big Ten Advisory Commission

Established in 1972, the Big Ten Advisory Commission was designed to study conference programs and make suggestions which further Big Ten objectives. The Advisory Commission enlists former students that competed in Big Ten athletics to serve as liaisons to the NCAA’s Diversity and Inclusion Department, the Big Ten Student-Athlete Advisory Commission and other organizations.


Release Information

January 28, 2019

Contact: Jennifer Cross

Athlete Viewpoint Co-Founder (609)213-2919


Contact: Brad Traviolia

Big Ten Deputy Commissioner and COO